Job Position : VP- Outbound Marketing

Job Description :

Leads a team for outbound marketing communications to build brand equity and contribute to the pipeline, including website, social media and other digital channels, customer events, campaigns, and account-based marketing.
•Provides strategic guidance for promoting the company brand among existing clients and prospects across the globe in all focus industries.
•Designs marketing outreach that increases market visibility by leveraging multiple channels for high impact.
•This role requires a data-driven marketing mind to ensure the brand messages positively impact prospect and client behavior and attitudes.
•Responsible for interacting with the business units to determine appropriate outbound marketing programs that align with company strengths, prospect profile and strategic initiatives.
•Conducts buyer journey research and brand surveys.
•Responsible for brand guidelines.
•Provides direct input into messaging and company digital strategy, including content syndication, online advertising, traffic generation, blogger relations, social media and the use of web analytics.
•Attends events (hosted and sponsored) to interact with clients and prospects to understand problems and challenges we can solve.
•Develops best practices for outbound marketing through repeatable processes, templates, automation and research.

Skills
•Events (hosted and sponsored)
•Campaigns
•Account-based marketing
•Branding guidelines and brand surveys
•Product launches
•Facility/geography launches
•Customer loyalty program
•Acquisitions/sunset plans
•Advertising
•Partners
•Buyer journey
•Input into marketing strategy:
•Digital/marketing automation
•Marketing analytics
•Targeted account/account-based marketing

Company Name : Client of Symmetrical

Location : Noida

Job Code : HR/SGS/988

Experience : 10

Job Salary

Last Date To Apply : 31-07-2016

Posted on : 22-07-2016