Job Position : Sr. Executive - Digital Marketing

Job Description :

PURPOSE OF THIS POSITION

Marketing Activities:
*Design and build email campaigns, database selection, HTML presentation and quality adherence to all outbound campaigns.
*Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution as required.
*Stays abreast of and recommends email marketing best practices with coding, design and A/B testing of email campaigns.
*Knowledge and experience (min 1 year) of either of the email marketing tools like Marketo, Eloqua, MailChimp, DotMailer, Exact Target etc.
*Should be able to write press releases and articles for the company and distribute them through off-page activities like: article marketing, social media marketing, product listings, helping on blogging and link building.

Sales support :

*Work with sales team to create effective marketing communications and campaigns.
Internal Communication
*Dealing & interaction with local Videojet associates. Travelling
*The job involves no or very limited travelling.

Key Responsibilities - Email Marketing - Design and build email campaigns, database selection, HTML presentation and quality adherence to all outbound campaigns. Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution as required. Stays abreast of and recommends email marketing best practices with coding, design and A/B testing of email campaigns. Knowledge and experience (min 1 year) of either of the email marketing tools like Marketo, Eloqua, MailChimp, DotMailer, Exact Target etc.
Online PR - Should be able to write press releases and articles for the company and distribute them through off-page activities like: article marketing, social media marketing, product listings, helping on blogging and link building.

Key Competencies
Knowledge of HTML and Adobe Photoshop required
Experience with Online PR & SEO
Time management and multi-tasking
Campaign Execution skills
Communication Skills
Interacts with Digtial Marketing Manager, Campaign Manager and the overall marketing team.
Interacts with cross-functional associates for marketing purposes

Requirements
Any graduate
Minimum 2 years of full time experience in online marketing
Strong marketing skills, keen to work on development activities, focuses on innovative techniques and has high ability for creative work
HTML & Adobe Photoshop
Recognized third party certification in any online marketing activity preferred.
Location: Mumbai

Company Name : Client of Symmetrical

Location : Mumbai

Job Code : HR/SGS/096

Experience : 2

Job Salary

Last Date To Apply : 31-03-2014

Posted on : 10-03-2014