Job Position : Head – Alliances & Advertising

Job Description :

Support to the CEO in setting marketing strategy and business decision making.
•Commercial evaluation of new opportunities
•Third party Advertisement
•Alliances
•Analytics to support deployment and portfolio profitability analysis
•Marketing initiatives
•White Label ATM program management (product, portfolio and profitability)

Responsibilities

•Alliances and Revenue Generation
•Build alliances and brand footprint through deployment across third party outlets and offices
•Create alliances with agencies to get consumer offers at various locations.
•Engage with local, regional & national brands for getting consumer offers.
•Leverage the Indicash ATM footprint to deploy CSR cum public welfare /utility initiatives that would aid community development and create value for Indicash users

•Third Party Advertisement (TPA) – Alternative revenue channels for Indicash
•Identify and work with agencies/partners for TPA from end to end: price building, sales, inventory management, field delivery & operations and collections
•Identify and manage concept selling opportunities to drive revenue from Indicash sites.

•Loyalty Management (LM) – Driving New & Repeat Visits
•Build / engage with vendors to develop WLA consumer retention strategies through loyalty management for new & repeat footfalls.
•Identify / create programs for increasing customer loyalty by building business models, campaign management tools and alliances to create redemption opportunities within WLA.

Skills
•Preferred with Hands on Banking or Services product management / Marketing experience
•Strong understanding of the Payments space in general Strategy development and implementation
•Understanding of the competing products and services in terms of features and functionalists in the payments domain
•Analytical frameworks and techniques
•Marketing planning and execution
•Domain experience
•Stakeholder management
•Mentoring and coaching skills to develop team members

Qualification
•Graduation: BE, (preferred)
•Post-graduation: MBA (essential) – preferably Tier 1 Management School

Experience
•12 – 20 years of experience in the Services marketing domain
•Exposure to all aspects of profile –Marketing, Alliances, Product management, Analytics

Company Name : Client of Symmetrical

Location : Mumbai

Job Code : HR/SGS/488

Experience : 12

Job Salary

Last Date To Apply : 15.11.2014

Posted on : 7.10.2014