Job Position : Program Manager

Job Description :

Responsible for developing, managing and delivering comprehensive marketing programs for the Credit Cards portfolio and favorably influence customer behavior. to effectively drive key performance indicators like Credit Card Spends, Revolve Rate etc.
•Develop portfolio related marketing campaigns aimed at achieving maintaining strategic objectives like market leadership, customer engagement, card activity, incremental spends, revolve rate and customer retention.
•Responsible for acquiring, driving and managing merchant alliances and partnership on the Banks Online EasyEMI program for Credit Cards.
•End-to-end management of promotions and marketing communication, develop repositioning strategies to influence customer behavior in line with regulatory guidelines.
•Effectively analyze and leverage customer behavior indicators, prior campaign learning and business intelligence to design and implement marketing promotions.
•Liaison with key business linkages and external agencies to develop and enhance marketing communications to segmented customer groups for product offerings and promotions.
•Handle customer escalations and ensure 100% resolution within stipulated time frames

Skills
•5 - 7 years in Cards and Payments domain
•Understanding of Issuing and acquiring products from a product, alliances and sales perspective
•Program management skills

Company Name : Client of Symmetrical

Location : Mumbai

Job Code : HR/SGS/437

Experience : 5

Job Salary

Last Date To Apply : 15.10.2014

Posted on : 9.9.2014