Job Position : Head - Customer Lifecycle & Value Management

Job Description :

Understand customer & market needs, segment markets & customers, launch new and innovative products & segmented plans to maximize market share ,Customer Acquisition, U&R, Revenue Planning,Customer experience.

Resposibilities
•Analyze customer base and identify revenue generating opportunities
•Identification and sizing of target segments across circle and devise strategies &
programs to target the same. Managing customer value across his lifecycle through product and pricing interventions
•Carry out all activities like making & offering new tariffs and schemes, customer promotion, new products
•Usage Enhancement strategy & programs - Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction
•Drive Customer Retention - REC base inactivity & win back programs
•Create, manage, execute the Customer lifecycle Management to ensure segmented promotions are done on a regular basis
•Maintain Market Insights across various parameters.
•Business & Revenue Planning
•Develop reporting and metrics to understand overall customer retention/repeat behavior across key segments
•Refine segments, promotions and campaigns based on evaluation of campaign conversion, customer retention, customer cross-sell, campaign dilution and campaign ROI
•Work Closely with CSD to profile, retain and drive these customers thru to a more profitable experience
•Monitor the competitive landscape, testing new approaches and adopting best-practice strategies
•Decrease the contribution of inactive users in the network
•Monitor customer acquisition costs & acquisition revenues
•Delivery of world class customer service at all touch points.

Qualification
•Professional Qualification/Post Graduate
•Preferred a MBA
•15- yrs
•Exception of 10 yrs provided he is bright MBA

Company Name : Client of Symmetrical

Location : Mumbai

Job Code : HR/SGS/592

Experience : 10

Job Salary

Last Date To Apply : 28.2.2015

Posted on : 9.2.2015